The motive of Portuguese Bicycle Sector Participation in Pro-Days Toulouse
The Portuguese bicycle sector’s participation in the Pro-Days event in Toulouse represents a significant opportunity to expand our industry’s reach and influence. Here are some key advantages we’ve gained from this esteemed trade show:
- Market Expansion Opportunities: Pro-Days in Toulouse allowed Portuguese bicycle manufacturers to present their products to a targeted, professional audience. This exposure is critical for entering new markets, increasing export potential, and driving sales.
- Networking with Industry Professionals: The event provided exceptional networking opportunities with industry professionals, innovators, and potential business partners from across the globe. These connections can lead to collaborations, joint ventures, and new business ventures, fostering growth and innovation within our sector.
- Brand Recognition and Visibility: Participating in such a prominent event enhances the visibility and recognition of Portuguese bicycle brands on the international stage. This increased brand awareness helps position Portugal as a key player in the global bicycle industry.
- Economic Boost: Increased exports and international partnerships contribute to the growth of the local economy. The success of Portuguese bicycle manufacturers abroad can lead to job creation and economic development within Portugal.
- Commitment to Sustainability: By promoting our innovative and eco-friendly bicycles, we reinforce our commitment to global sustainability efforts. Our participation highlights Portugal’s dedication to environmentally responsible manufacturing and sustainable transportation solutions.
Pro-Days, held this year in Toulouse due to the preparations for the Paris 2024 Olympics, provided a professional yet vibrant venue perfect for industry interactions. The event’s exclusive nature, catering specifically to professional buyers and industry stakeholders, ensured meaningful connections and impactful business discussions.
The French bicycle market, including both traditional and electric bikes, has shown substantial growth. In 2022, the market value reached €2 378 Million, with e-bikes representing a significant portion of this growth. E-bike sales in France are expected to reach 1 million units by 2025 and 2.5 million by 2030, highlighting the increasing importance and potential of this segment (Mordor Intelligence) (Onlinemagazine Bike Europe | Kiosk).
The presence is part of the showcase of AM2R – Mobilizing Agenda for the business innovation of the Two-Wheeler sector, co-financed by the PRR – Recovery and Resilience Plan, Next Generation EU
In conclusion, the participation of Portuguese bicycle manufacturers in Pro-Days Toulouse not only opens doors to new markets and opportunities but also solidifies our standing as leaders in innovation and sustainability in the bicycle industry. We look forward to leveraging the connections made and the knowledge gained to drive further success for our sector.
