Event Presence – Portugal Bike Value Helpdesk

Portugal at Osaka 2025 Expo: Pioneering Sustainable Mobility with AM2R

In May 2025, Portugal made waves at the Osaka 2025 Expo, showcasing its leadership in innovative two-wheeler solutionsthrough the AM2R project (Agenda Mobilizadora para a Inovação Empresarial do Setor das Duas Rodas). Financed by the PRR/Next Generation EU funds, AM2R acts as a powerful accelerator. This ambitious initiative involves a consortium of 47 entities, including leading companies like Polisport, universities, technology centers, and the sector’s representative body, ABIMOTA. Under the Portugal Bike Value (PBV) initiative, the country highlighted its journey from Europe’s top two-wheeler producer to a global innovation hub for sustainable mobility. Key Highlights from the Expo: Why Osaka?The Expo provided the perfect platform to: A Global StatementPortugal didn’t just exhibit products—it presented solutions to global challenges: reducing urban congestion, cutting carbon footprints, and building resilient supply chains. By positioning itself as a leader in smart, sustainable mobility, the country reinforced its role in shaping the future of transportation. #PortugalAtExpo2025 #AM2R #SustainableMobility #InnovationLeadership #PortugalBikeValue# Construir o Futuro #ABIMOTA

22/06/2025 0

Portugal Bike Value to Showcase Innovation at SPOKEN Sydney 2025

ABIMOTA, through its Portugal Bike Value (PBV) initiative, is proud to announce its participation in SPOKEN Sydney 2025, the premier event for premium cycling in Australia. Located at Booth 55, the Portuguese delegation will highlight cutting-edge advancements in sustainable mobility, electric bikes, and next-generation manufacturing under the AM2R project (Mobilizing Agenda for Business Innovation in the Two-Wheeler Sector). Financed by the PRR/Next Generation EU funds, AM2R acts as a powerful accelerator. This ambitious initiative involves a consortium of 44 entities. The Australian market’s rapid growth in premium and e-bike segments—forecasted to grow at a 19.1% CAGR—aligns directly with Portugal’s strengths in advanced materials, Industry 4.0 digitalization, and eco-conscious production. At SPOKEN, PBV will present a curated selection of high-performance products, including ultra-lightweight carbon frames, electric cargo solutions, and components engineered for precision and sustainability. This participation underscores Portugal’s position as a strategic partner for brands seeking innovation, quality, and supply chain reliability. With a focus on B2B partnerships, B2C brand equity, and media engagement, the booth will serve as a hub for exploring collaboration opportunities with Australian distributors, retailers, and influencers. Why Visit Booth 55? The Portuguese two-wheel industry, supported by BIKiNNOV’s R&D infrastructure and a network of 90+ companies, is uniquely positioned to meet Australia’s evolving needs. By bridging advanced technology with European craftsmanship, ABIMOTA aims to redefine the future of cycling in this key market. We invite stakeholders, media, and cycling enthusiasts to engage with Portugal’s innovation leaders and explore the future of sustainable mobility at SPOKEN Sydney 2025.

19/06/2025 0

Portugal brings some of European’s Cycling Innovation to Sea Otter Classic 2025

Portugal is gearing up to showcase why it’s become a dominant force in the global cycling industry at the Sea Otter Classic 2025. For several years now, Portugal has proudly held the title of Europe’s largest bicycle manufacturer, a testament to its commitment to quality and competitive production. Since 2015, significant efforts have been invested in empowering Portuguese companies to thrive on the global stage. The sector’s competitiveness is undeniable, built on a reputation for excellent build quality and attractive pricing – a clear demonstration that “we know how to make it.” But Portugal’s story doesn’t stop there. Over the last three years, the nation’s two-wheeler and soft mobility sector has embarked on a significant strategic shift. It’s successfully transitioning from being primarily the largest manufacturer to becoming a vital hub for research, development, and cutting-edge innovation. This evolution is powered by industries adopting Industry 4.0 technologies, making them more competitive, efficient, quality-driven, and environmentally conscious. A key catalyst in this transformation is the AM2R project (Mobilizing Agenda for Business Innovation in the Two-Wheeler Sector). Financed by the PRR/Next Generation EU funds, AM2R acts as a powerful accelerator. This ambitious initiative involves a consortium of 44 entities, including leading companies like Polisport, universities, technology centers, and the sector’s representative body, ABIMOTA. With a planned investment of €213 million, nearly €200 million has already been deployed. The project is over 50% executed, and roughly two-thirds of the participating entities are already integrating or have completed their Industry 4.0 technology upgrades. What does this mean? It means Portugal’s cycling sector today is: Portugal is rapidly becoming both a destination for and an origin of the future of soft mobility. Why visit the Portuguese exhibitors at Sea Otter Classic 2025? To witness firsthand the blend of manufacturing excellence and forward-thinking innovation. Discover high-quality products, explore partnerships, and see the advanced, efficient, and sustainable solutions emerging from Europe’s cycling leader. Come see the future of cycling, engineered in Portugal. Visit us at Sea Otter Classic 2025, P102!

11/04/2025 0

Global Bicycle & E-Bike Market: Trends & Opportunities

The global bicycle and e-bike market continues its expansion, driven by e-bike adoption (projected 10.3% CAGR through 2030) and a growing focus on sustainability. Key trends include advancements in battery technology (sodium-ion gaining traction), lightweight materials, and smart connectivity features. While supply chain challenges persist, the industry is poised for continued growth, particularly in Europe and North America, fueled by government incentives and consumer demand for eco-friendly transportation. The Taipei Bicycle Show 2025 serves as a critical global hub for innovation, attracting over 950 companies and showcasing the latest advancements in materials, design, and manufacturing. This event provides a unique platform for networking, forging partnerships, and gaining insights into emerging market trends. Portugal’s AM2R initiative – a consortium of 47 entities, including firms, universities, tech centers, and the ABIMOTA association, co-financed by the PRR – Recovery and Resilience Plan, Next Generation EU – aims to position the country as a leader in sustainable two-wheeler production. Participation in Taipei 2025 is strategic, allowing AM2R to showcase its breakthroughs in materials science, digital integration, and eco-friendly manufacturing, fostering international collaboration and securing Portugal’s role in the evolving cycling ecosystem.

24/03/2025 0

Portugal: An Emerging player in the Global Bicycle Industry

Portugal has established itself as a prominent bicycle manufacturer within the European Union. In 2022, the country produced 2.7 million bicycles, accounting for 18% of the EU’s total production. Portugal Bike Value Initiative Launched in 2015 by ABIMOTA (Associação Nacional das Indústrias de Duas Rodas, Ferragens, Mobiliário e Afins), the Portugal Bike Value project aims to showcase the country’s potential for industrial investment, integration with technology centers, universities, and local authorities. The initiative also demonstrates the capability of Portuguese companies to supply high-quality products to international markets. portugalbikevalue.pt Participation in the Toronto Bicycle Show 2025 As part of the AM2R – Mobilizing Agenda for the business innovation of the Two-Wheeler sector, co-financed by the PRR – Recovery and Resilience Plan, Next Generation EU, as part os the project final year Portugal enhanced its international presence by participating in the Toronto Bicycle Show and E-Bike Expo, held from March 7 to 9, 2025. This involvement aimed to increase Portugal’s recognition as a bicycle manufacturer in the Canadian market, highlighting the quality and innovation of its products. Innovation and Sustainability Portugal has significantly invested in innovation and sustainability within the two-wheel sector. The establishment of BIKiNNOV – Bike Value Innovation Center Association, a technology and innovation center based in Águeda, exemplifies this commitment. BIKiNNOV provides technical and technological support to companies in the two-wheel sector, promoting the use of technology and innovation as tools for enhancing business competitiveness. Conclusion Portugal’s participation in international events like the Toronto Bicycle Show 2025 reinforces its position as a significant player in the global bicycle industry. Initiatives such as Portugal Bike Value, AM2R and BIKiNNOV demonstrate a continuous commitment to innovation, quality, and sustainability, contributing to the country’s recognition as a bicycle manufacturer in the international market. # Construir o Futuro #ABIMOTA #Portugal Bike Value #CONEBI

09/03/2025 0

Portugal Strengthens Its Presence in the Global Two-Wheel Market

AM2R Enters Its Final Year of Execution and Bolsters International Presence at the Toronto Bicycle Show and E-Bike Expo, March 7-9. Within the framework of the final year of implementation of AM2R – The Mobilizing Agenda for Industrial Innovation in the Two-Wheel Sector, the Portuguese consortium led by ABIMOTA is participating in the Toronto Bicycle Show and E-Bike Expo (March 7-9) in Canada. This mission aims to disseminate the results achieved since 2021 and consolidate Portugal as a leader in soft mobility and two-wheel technology, at a critical juncture to capitalize on investments exceeding €210 million from the Recovery and Resilience Plan (RRP). Focus on Visibility and Strategic Markets Participation in the Toronto fair presents an opportunity to showcase technological advancements and attract partnerships in the North American market, which accounts for 20% of sector exports. According to Gil Nadais, General Secretary of ABIMOTA: “We are in the decisive year to demonstrate the impact of AM2R. With over €210 million invested, we have modernized the sector, making it more competitive and sustainable. Now, it is essential to show the world what Portugal does best, combining cutting-edge innovation with environmental commitment.” Specific Objectives of the Mission in Canada: About AM2R Funded by RRP/Next Generation EU, AM2R involves 44 companies and institutions, including the leading Polisport, and has already capacitated more than half of these with Industry 4.0 technologies. Through this commitment, Portugal Bike Value not only participates in one of the world’s largest bike events but also reinforces its position as an innovative and sustainable force in the global two-wheel sector. Visit us at booth 15!

05/03/2025 0

Portugal’s Prominent Presence at Eurobike 2024

Portugal is set to make it’s presence noticed at Eurobike 2024 with an impressive 850 square meters of exhibition space and 17 invited companies. This major participation is part of the AM2R mobilizing agenda, co-financed by the PRR (Recovery and Resilience Plan), highlighting the country’s dedication to advancing the bicycle and e-bike sector. Motivations Behind Portugal’s Strong Presence The motivation behind this robust presence is multifaceted. Portugal aims to showcase its innovative capabilities and solidify its position as one the leading suppliers in the European market. The participation emphasizes sustainable practices and technological advancements, aiming to attract international partnerships and investment opportunities. ABIMOTA’s Role in European Bicycle Clusters Additionally, ABIMOTA (Portuguese Association of Bicycles and Related Industries) plays a visible role in various events dedicated to the development of bicycle clusters across Europe. Their involvement not only promotes the growth and cohesion of the industry but also facilitates knowledge exchange and collaboration among European manufacturers. CONEBI’s Insights According to CONEBI’s 2024 European Bicycle Industry and Market Profile, the industry continues to show resilience and growth potential. Investments in production capacity remained strong, with new factories and warehouses being built across Europe. Despite a slight decrease in employment figures, the industry’s overall outlook remains positive with anticipated market growth through 2030. The presence is part of the showcase of AM2R – Mobilizing Agenda for the business innovation of the Two-Wheeler sector, co-financed by the PRR – Recovery and Resilience Plan, Next Generation EU # Construir o Futuro #ABIMOTA #Portugal Bike Value #CONEBI

01/07/2024 0

The motive of Portuguese Bicycle Sector Participation in Pro-Days Toulouse

The Portuguese bicycle sector’s participation in the Pro-Days event in Toulouse represents a significant opportunity to expand our industry’s reach and influence. Here are some key advantages we’ve gained from this esteemed trade show: Pro-Days, held this year in Toulouse due to the preparations for the Paris 2024 Olympics, provided a professional yet vibrant venue perfect for industry interactions. The event’s exclusive nature, catering specifically to professional buyers and industry stakeholders, ensured meaningful connections and impactful business discussions. The French bicycle market, including both traditional and electric bikes, has shown substantial growth. In 2022, the market value reached €2 378 Million, with e-bikes representing a significant portion of this growth. E-bike sales in France are expected to reach 1 million units by 2025 and 2.5 million by 2030, highlighting the increasing importance and potential of this segment (Mordor Intelligence) (Onlinemagazine Bike Europe | Kiosk). The presence is part of the showcase of AM2R – Mobilizing Agenda for the business innovation of the Two-Wheeler sector, co-financed by the PRR – Recovery and Resilience Plan, Next Generation EU In conclusion, the participation of Portuguese bicycle manufacturers in Pro-Days Toulouse not only opens doors to new markets and opportunities but also solidifies our standing as leaders in innovation and sustainability in the bicycle industry. We look forward to leveraging the connections made and the knowledge gained to drive further success for our sector.

30/06/2024 0

The Benefits of Portuguese Bicycle Sector Participation in Handmade Bicycle Show Australia

The Portuguese bicycle sector’s participation in the Handmade Bicycle Show Australia event in Melbourne marks a significant milestone in expanding our industry’s global footprint. Here are some key advantages we’ve reaped from this event: Handmade Bicycle Show Australia, hosted at the stunning Seaworks in Williamstown, provided a relaxed yet incredible venue that was perfect for the event. Attendees could savor the craft, community, and culture of bicycles, all while enjoying great food, coffee, beer, and wine. The event’s unique, friendly environment fostered meaningful interactions and memorable experiences. In conclusion, the participation of Portuguese bicycle manufacturers in Handmade Bicycle Show Australia not only opens doors to new markets and opportunities but also strengthens our position as promoters in innovation and sustainability in the bicycle industry. We look forward to building on the connections made and the knowledge gained to drive further success for our sector. The presence is part of the showcase of AM2R – Mobilizing Agenda for the business innovation of the Two-Wheeler sector, co-financed by the PRR – Recovery and Resilience Plan, Next Generation EU

29/06/2024 0

Why the Portuguese Bicycle Industry is Attending China Cycle Show 2024

Participating in the 2024 China Cycle Show in Shanghai is pivotal for advancing and promoting the Portuguese Bicycle Industry. This prestigious international event offers an unparalleled stage for showcasing Portuguese design, craftsmanship, and commitment to sustainability. It also provides a unique chance to network with leading figures, burgeoning startups, and passionate cycling enthusiasts worldwide. Being part of this significant exhibition will boost Portugal Bike Value brand’s visibility, uncover new industry trends, and help build international partnerships, enhancing Portuguese bicycle industry competitiveness and global presence. It’s crucial for Portugal Bike Value to seize this opportunity at the China Cycle Show and elevate the Portuguese Bicycle Industry to greater heights. The presence is part of the showcase of AM2R – Mobilizing Agenda for the business innovation of the Two-Wheeler sector, co-financed by the PRR – Recovery and Resilience Plan, Next Generation EU Visit us at booth W1 1808!

06/05/2024 0

Category: Event Presence