Portugal at Osaka 2025 Expo: Pioneering Sustainable Mobility with AM2R

In May 2025, Portugal made waves at the Osaka 2025 Expo, showcasing its leadership in innovative two-wheeler solutionsthrough the AM2R project (Agenda Mobilizadora para a Inovação Empresarial do Setor das Duas Rodas). Financed by the PRR/Next Generation EU funds, AM2R acts as a powerful accelerator. This ambitious initiative involves a consortium of 47 entities, including leading companies like Polisport, universities, technology centers, and the sector’s representative body, ABIMOTA. Under the Portugal Bike Value (PBV) initiative, the country highlighted its journey from Europe’s top two-wheeler producer to a global innovation hub for sustainable mobility.

Key Highlights from the Expo:

• €213 million investment in AM2R, driving 55 new products, processes, and services (PPS), including electric bikes, smart components, and urban mobility solutions like BICIcleaner 2.0 and URBANfix 2.0.
• Alignment with Expo’s themes (e.g., “Empowering Lives” and “Connecting Lives”) by presenting smart, sustainable, and resilient mobility solutions for future cities.

Why Osaka?
The Expo provided the perfect platform to:

• Leverage Portugal’s industrial strength (2.9 million units produced in 2021) and technological edge(e.g., carbon-fiber components, Industry 4.0 processes).
• Target Asia’s high-value market, connecting with global decision-makers and promoting a circular economy vision.
• Capitalize on AM2R’s maturity, with 55%+ of the project completed by Q3 2024, to showcase ready-to-scale innovations.

A Global Statement
Portugal didn’t just exhibit products—it presented solutions to global challenges: reducing urban congestion, cutting carbon footprints, and building resilient supply chains. By positioning itself as a leader in smart, sustainable mobility, the country reinforced its role in shaping the future of transportation.

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