Gearing Up for Innovation: The Role of Portugal’s Bicycle Industry at Cycle Mode 2024

The Portugal Bike Value’s presence in Tokyo goes beyond showcasing products; it’s about sharing the vision for a sustainable future powered by cycling. It’s an opportunity to highlight the ingenuity and creativity of Portuguese entrepreneurs and engineers who are pushing the boundaries of what’s possible in bicycle design and technology. From cutting-edge e-bikes that cater to the growing demand for eco-friendly transportation solutions to innovative cycling gear that enhances performance and safety, Portugal is poised to make a significant impact.

Moreover, Cycle Mode 2024 offers a chance for Portuguese industry to learn from global trends, understand new market demands, and forge strategic partnerships. These interactions are invaluable for staying ahead in a competitive and rapidly evolving market. They provide insights into consumer preferences, emerging technologies, and sustainable practices that can be incorporated into our products and strategies.

The presence is part of the showcase of AM2R – Mobilizing Agenda for the business innovation of the Two-Wheeler sector, co-financed by the PRR – Recovery and Resilience Plan, Next Generation EU