
The motive of Portuguese Bicycle Sector Participation in Pro-Days Toulouse
The Portuguese bicycle sector’s participation in the Pro-Days event in Toulouse represents a significant opportunity to expand our industry’s reach and influence. Here are some key advantages we’ve gained from this esteemed trade show: Pro-Days, held this year in Toulouse due to the preparations for the Paris 2024 Olympics, provided a professional yet vibrant venue perfect for industry interactions. The event’s exclusive nature, catering specifically to professional buyers and industry stakeholders, ensured meaningful connections and impactful business discussions. The French bicycle market, including both traditional and electric bikes, has shown substantial growth. In 2022, the market value reached €2 378 Million, with e-bikes representing a significant portion of this growth. E-bike sales in France are expected to reach 1 million units by 2025 and 2.5 million by 2030, highlighting the increasing importance and potential of this segment (Mordor Intelligence) (Onlinemagazine Bike Europe | Kiosk). The presence is part of the showcase of AM2R – Mobilizing Agenda for the business innovation of the Two-Wheeler sector, co-financed by the PRR – Recovery and Resilience Plan, Next Generation EU In conclusion, the participation of Portuguese bicycle manufacturers in Pro-Days Toulouse not only opens doors to new markets and opportunities but also solidifies our standing as leaders in innovation and sustainability in the bicycle industry. We look forward to leveraging the connections made and the knowledge gained to drive further success for our sector.